Since the advent of e-commerce, it has become increasingly easy for consumers and businesses to make purchases online. As a result, many companies are now choosing to use corporate gifts as a way to reward their customers for their business. A corporate gift is a business present given by a business to a customer. While the food industry might have a reputation for handing out unhealthy gifts, there are plenty of other gifts you can give to show your appreciation to your business associates.
As a business owner, it is only natural that you’d like to reward your employees and your business’ business partners with corporate gifts. But when you’re just starting out in business, it can be tough to figure out who you should give gifts to and which gifts to give. When you aren’t sure who to give gifts to, the best thing to do is first to review your customers and business partners.
Here are the tips for you when buying corporate gifts.
Check compliance laws
Businesses should always follow the “golden rule,” – “Do unto others as you would have them do unto you.” So goes the adage of giving gifts, but it’s more complicated in the complex world of corporate gift-giving than that simple rule would indicate. Gifts are an important part of doing business, but compliance laws must be followed. These include federal and any applicable state gift laws that may prohibit or limit the amount and types of gifts given.
Buying for people outside your company
While buying for people outside your company is certainly one of the benefits of doing business, this does not mean you have to buy roses and candy for the associates of your customers. Often, the best gift you can give someone is a charitable donation in their name. Just think, if the person you’re buying for doesn’t have a connection to a charity, you may invite them to help choose a donor. Donating in their name to a cause they believe in is a great way to show appreciation while also helping someone else.
Buying for people within your company
Buying for people within your company is sometimes one of the Giving Corporate Gifts for Business Associates. It may seem like a hassle to buy for your team members, but buying corporate gifts does not need to be a tedious process. When you scan the corporate gift market, you will find a variety of choices, including gift baskets, spa days, and personalized items. If you gift items you know your people will enjoy, they will be excited to receive them and grateful you took the time to purchase them.
Consult the company handbook
If your company has a business handbook, read it. If it has guidelines about gift-giving, make sure you follow them. At my company, if we don’t follow the guidelines and guidelines are violated, the person who violated those is subject to disciplinary action. Giving gifts of company value (those values, of course, should be dictated by the company’s culture, mission statement, and values) should be based on company etiquette, as well as the recipient’s status and position within the company. After researching departmental heads and various levels of managers, we determine which gifts will best boost employee morale and build loyalty.
If you run a business, the chances are good that you have customers, clients, and other business associates that you work with on a regular basis. Those business associates may send you a business gift to show your gratitude in exchange for doing business with you.