Twitter has forever been about sharing little bits of information snippets of news, jokes, and other random thoughts about interesting things that happen in the world. It’s the perfect social network for sharing random thoughts, so the world has embraced it as a way to get their news, share their opinions, and connect with others in their field. But as with any social media platform, as Twitter has grown, it has also struggled to keep up with its users’ ever-changing needs and expectations.
What is Twitter?
In a nutshell, Twitter is a microblogging platform where users post short updates (or “tweets”) and have the option to follow other users. The updates are limited to 140 characters, and the platform is frequently used for breaking news, user-generated content, and promotional purposes. Twitter can be accessed through mobile apps on smartphones and web browsers.
For many years now, social media has been a popular tool to build a brand, reach out to potential customers, and of course, create buzz around a brand. With Twitter, you are now able to promote your business and engage with your customers, all while keeping in touch with the world around you. So, how exactly is Twitter changing the way we market our products?
So, Has Twitter Changed Marketing?
Everyone knows Twitter is exploding with customers but is it changing the way marketing and SEO are done? Some say the best way to connect with customers is to tweet once in a while and leave it to the customers to spread the word; others say that a social media strategy is the only way to go and that the best time to tweet is whenever the fans are awake.
It’s a given that what happens on Twitter changes marketing, but what’s more interesting is how it’s changed. For example, if you are a marketer, you probably know that Twitter has helped change the way we use SEO. A study from Moz found that Twitter was one of the top three channels that marketers used to drive more traffic to their websites, and a study from WordStream found that 78% of business users have a Twitter account. Yet, only 3% of B2B marketers are using Twitter for business-to-business outreach.
Benefits of Twitter in Marketing:
- Twitter has been around for more than seven years, and although it wasn’t always the most popular social networking site, it is today. Even though this platform has been around for years, most people are still learning to use it and find it useful. I think that Twitter is a great way to learn about marketing through these “tweets” since there is constantly a new word about marketing being tossed about, and it can be difficult for marketers to keep up with what’s trending.
- Twitter has made it possible for small businesses and individuals to broadcast their messages to a much wider audience than before. In other words, it has become a great marketing tool. But how exactly is it changing the way marketing is done? As the above blog post shows, Twitter is a great platform for anyone who needs to market their business. You can use it to make sales, improve visibility, build relationships, and grow your customer base with the right strategies.
- Have you started using Twitter? If so, you’ve probably heard all the buzz about it—it’s a great way to have direct conversations with your customers and fans, an effective way of building relationships, and a great way to engage in conversations with influencers. And for someone new to marketing, Twitter can be an intimidating place, filled with more jargon than an engineer’s convention.
- Nearly every business owner knows Twitter can be a powerful tool for promoting their brand, but how many know Twitter can also be useful for promoting their business? When done correctly, Twitter can generate substantial social media traffic, as users are eager to discover new brands and products and are willing to spend a few seconds learning about them. In fact, Twitter is the No. 1 social media platform for brand discovery.
With the rise of social media and the Internet, there has been a dramatic change in the way we connect with brands and brands connect with their customers. Social media gives marketers a unique opportunity to engage their audience more authentically since everyone is on the same page. Not only do most consumers today have access to a smartphone, but they also have access to a world of information at their fingertips.